For more than 60 years, Tri-State Insurance Agency has served the businesses and residents of northern New Jersey, New York and Pennsylvania. We represent more than 20 of the country’s most respected and highly rated regional and national carriers licensed to write insurance in 27 states.

George Lista, President and Chief Executive Officer of Tri-State Insurance Agency, has more than 30 years experience in the insurance industry. Mr. Lista is committed to making a difference in people’s lives and excels at managing all aspects of his business. He is a highly motivated, focused and goal-driven executive with a passion for providing exceptional service to his clients.

Prior to becoming the President & Chief Executive Officer in 2010 of Tri-State Insurance Agency, which is a subsidiary of Sussex Bank, Mr. Lista ran Tri-State’s agency operations from 2006 – 2010 as the Chief Executive Officer. He set up a middle layer of management so that the agency could readily handle acquisitions. During this time, Mr. Lista also brought on new insurance companies to help the agency’s growth and stability.

While at Tri-State, Mr. Lista was an integral part of coordinating the acquisition and integration of another agency into the insurance division. He budgeted and produced financials for the insurance division in a timely fashion for consolidation into the parent company’s books and increased revenues from $950,000 to $1,750,000 from 1990-2000.

Mr. Lista has been engaged in the insurance business since 1982 and was formerly the Chief Financial Officer with Protection Plus Insurance Agency in Clifton, NJ where he increased revenues to $200,000 by 1990.

Additionally, Mr. Lista who graduated from Montclair State College with a BS in Accounting, is a Certified Insurance Counselor (CIC), President of the Board of Directors for Rainbows of Learning Daycare Center (nonprofit) and a Founder and Director of High Point Regional High School Educational Foundation.